Before the dawn of the internet getting word out about your business was a mostly hit and miss affair (or spray and pay).
Sure, there were consumer workshops and phone surveys, but those methods were expensive and time-consuming, and all a business could do with that information was guestimate about where advertisement placement might get the most engagement for their marketing dollar
It’s a lottery; one embarked on with the hope that the time and money spent on marketing surveys and workshops has provided data that would create a slight edge against the house.
Compared to online advertising, slots for prime time TV and spreads in popular publications are prohibitively expensive. Most small businesses and entrepreneurs aren’t able to even come close to the entry fee.
Digital marketing is changing all that as even the most cash-strapped blogger can afford a few bucks to get some exposure. There are also a lot more options.
Adapting to the New World Order of Digital Marketing
In the new digital age most consumers are getting the majority of their information from a phone, tablet, or computer screen – usually through accessing the almighty power of the Google search.
While marketing departments the world over were quick to transfer their physical marketing strategies into the digital world new research from Google has found that over 50% of online advertisements, such as the still popular banner ad, are mostly invisible to the reader.
In essence, internet users are so used to seeing advertisements they have learned to quickly dismiss them as mostly irrelevant.
Further to that close to 70% of online visitors stated that advertisements just got in the way and were annoying, and over 50% said they don’t even trust the information conveyed by the ads.
Knowing those statistics means it’s not exactly a surprise that more and more people are turning to ad-blockers to make their time on the internet a more productive one (although ad-blockers can’t be all bad).
To combat these alarming new consumer trends many online entrepreneurs are turning their sights to content marketing.
People want valuable, useful information and the wise business owner or marketer can profit from that characteristic by ensuring their content provides it. It’s a win/win for both the consumer and the business.
It’s a Win/Win Situation
The customer gets the information they need and can then reach out to the business for more information, while the business is able to interact with the community in a positive, meaningful, and perhaps more importantly, measurable way.
Engaging content is a powerful marketing strategy to garner goodwill towards your business while increasing your number of leads. Plus, the leads you attract through your content marketing strategy are highly qualified as they have already shown an interest in what you have to offer.
The more people you help, the more money you will make.
While great content is king (are you sick of hearing that yet?), it’s not much use if it isn’t getting eyeballs actually reading it. This is where an effective social media marketing campaign comes in.
Content marketing and social media marketing are often thought of as the same thing, but they are really two sides of the same coin.
The social media campaign is the net that draws the consumer to your content, but it’s the content which does the real selling.
Mix these two strategies together and you have a powerful cocktail for creating a positive and profitable business presence online.
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